“Where psychology meets technology”
Aurum pairs behavioural science with Elixir, our software platform, to influence how audiences act — so they get involved, get behind the moment, and come back. In venues, on screens, and in stores.
The company. The design. The psychology
The product. The platform. The technology
Behavioural Science is our
“If we allow the world to be run by logical people, we will only discover logical things — but in real life, most things aren’t logical, they are psycho-logical.”— Rory Sutherland, Author of ‘Alchemy’
Gamification is our
“Focus on the underlying human motivations, not the surface-level game mechanics.”— Yu Kai Chou, Author of ‘Actionable Gamification’
Showmanship & Intrigue is our
“Nothing draws a crowd quite like a crowd. The noblest of art is that of making others happy.”— PT Barnum, The Greatest Showman
We use these principles to help influence design behavioural architecture specific to your needs.
Elixir ingests signal from just about anywhere, configures the rules that influence consumer behaviour and allows you to ‘push’ live to your audience — on your platform, in real time.
↓ Scroll to follow the ‘signal flow’ through Elixir and into your app
Data Sources
Consumer Environment
An Engagement Architecture taxonomy that helps translate behavioural design into technical deployment.
We have identified 9 categories that we feel define WHY consumers react and interact. We call these our Core Motivational Drivers.
When designing to influence consumer behaviour, equally as important as understanding WHY consumers behave the way they do is WHEN. We call this our Onset Tiers.
↓ Scroll to reveal the full taxonomy
Motivational Drivers →
Isotopes · variants & edge cases
The Greats
A look at engagement architecture that we admire
Pick a campaign to light up the cells it fires.
Your data already knows what moves your audience. We find it, act on it, and prove it worked.
Everything your audience does, in one place.
Real stats that prove real findings.
Data led design to create the engagement architecture.
Run it for real. Measure what changed. Every cycle sharpens the next.
Aurum finds the threshold. Elixir moves people across it. Engagement Intelligence is the method.
Who we are
With their backgrounds in major digital transformations & experiential marketing, our founding team represent the left and right brain of our company’s vision to change how brands interact with their consumers
Tell us the audience you want to transform. We'll show you the moment they cross from watching to participating.
Book a demo